Technical SEO is an important component of search engine optimization (SEO) that focuses on optimizing the technical aspects of a website to improve its search engine visibility, crawling, and indexing. While content and backlinks are important, technical SEO make sure that search engines can effectively understand and access your website’s content. Some reason that describe why Technical SEO is so important are:

1. Indexation and Crawling:
Technical SEO will make sure that search engines can crawl and index your website’s pages without any hindrance. If search engines can’t crawl your site properly, your content won’t appear in search results.

2. Site Speed:
The speed of the site is important for user experience and SEO. Slow-loading websites can lead to higher bounce rates and decreased user engagement. Optimizing images, reducing server response time, and using browser caching are key strategies for improving site speed

3. Mobile Friendliness:
Mobile friendliness is not only important for user experience but also a ranking factor. Google’s mobile-first indexing means that your mobile site’s content is used for ranking and indexing. Responsive design and mobile optimization ensure your site works well on all devices

4. Site Architecture:
Proper site structure and hierarchy make it easier for both users and search engines to navigate your website. Technical SEO ensures clear categorization and logical linking.

5. URL Structure:
A well-organized URL structure is not only user-friendly but also helps search engines understand the content and hierarchy of your site.

6. Schema Markup:
Schema markup adds structured data to your site’s content, helping search engines better understand the context and meaning of your content. It can lead to enhanced search results with rich snippets.

7. Duplicate Content:
Technical SEO addresses duplicate content issues, which can lead to confusion for search engines when deciding which page to rank. Canonical tags and proper redirects help consolidate duplicate content.

8. XML Sitemaps:
XML sitemaps help search engines understand the structure of your website and index pages more efficiently. They also help ensure that all important pages are crawled.

9. HTTPS and Security:
Google considers HTTPS as a ranking factor. Technical SEO ensures your site is secure and properly set up with an SSL certificate.

10. Accessibility and User Experience:
Technical SEO helps ensure that your site is accessible to users with disabilities and adheres to web accessibility standards. A good user experience can indirectly impact SEO by reducing bounce rates and improving engagement.

11. Algorithm Updates:
Search engines frequently update their algorithms to provide more accurate and relevant search results. Technical SEO helps your site remain compliant with these updates, preventing drops in rankings.

12. Mobile-First Indexing:
Google now predominantly uses the mobile version of the content for indexing and ranking. Technical SEO ensures your mobile site is optimized for indexing and ranking.

13. International SEO:
Technical SEO plays a role in optimizing websites for international audiences by implementing hreflang tags, which help search engines understand language and regional targeting.

15. Canonicalization: Duplicate content can confuse search engines about which version of a page to rank. Canonical tags tell search engines which version is the preferred one to index, reducing the risk of duplicate content issues.

In summary, technical SEO forms the foundation upon which other SEO efforts are built. Without proper technical optimization, even the best content and backlinks might not lead to desired search engine visibility. Technical SEO ensures that search engines can effectively crawl, index, and understand your website, leading to improved rankings, higher organic traffic, and a better user experience.

If you want to do your website Technical SEO then you can get theses services from us. We shut down our physical office and is providing services from home after COVID so feel free to contact us from our contact page